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Gaining publicity by any means

News try to achieve clicks and sales by using tricks, not quality. That's why we see titles, mainly on online portals, being unfinished, not revealing anything. Some go to that extent to only say: "You won't believe what happened with this (particular guy)", without giving absolutely no traces of at least where the guy is, what's the general situation.
Sometimes, they add the situation, but it's still repulsing. Like: "Look at what happened when this guy stood in front of a lion."
I was kind of used to see that being used by gossip trash papers, or trash portals. But now we see sports related portals are doing it, I mean, you don't need to trick people to click your portal, they're sport lovers, they're gonna read your portal anyway - they're here for the sport, and there is always a lot of sport. But, even they can't rely on having so many sports being sported every day. Why? I don't know. People are, I guess, just browsing news, and their followed news portals on their social media are just bombing them with whatever "unbelievable" story there might be.

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